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Publication Manual of the American Psychological Association, Sixth Edition

• duplicate publication, plagiarism and self-plagiarism
• electronic presentation of data
• discussion of the publication process
• lengthy data sets
• digital object identifier (DOI)

The Publication Manual of the American Psychological Association” is the style manual of choice for writers, editors, students, and educators in the social and behavioral sciences. It provides invaluable guidance on all aspects of the writing process, from the ethics of authorship to the word choice that best reduces bias in language. Well-known for its authoritative and easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figur

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Product Description
In this second edition of the English translation of Amiel’s “Journal
Intime,” I have inserted a good many new passages, taken from the last
French edition (_Cinquieme edition, revue et augmentee_.) But I have not
translated all the fresh material to be found in that edition nor have I
omitted certain sections of the Journal which in these two recent
volumes have been omitted by their French editors. It would be of no
interest to give my reasons fo… More >>

Amiel’s Journal
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A press release is simply an announcement of a newsworthy event, information that is timely, entertaining, interesting, or helpful. A punchy headline is critical in getting your press release noticed. Releases can be distributed by email, snail mail, or fax. Do not use attachments with a press release. Most editors will delete the entire email unopened because of the potential of viruses in unsolicited attachments.

Don’t send the press release as a PDF file. PDF files can’t be copied and pasted if the recipient doesn’t have the correct Adobe program. This means the editor will have to have the entire release re-typed and they probably won’t do it.

The release can go on your corporate stationary and include a photo of the product if relevant. It can also, of course, be emailed.

Press Release Format

Immediate Release – and today’s date (or the date the paper should publish the release if it is time related)

Contact Information:
Your name
Your phone number
Your email address

Include all this information. Many reporters won’t pursue a press release that doesn’t have a phone number. If you live outside the US and want US coverage you have to have a phone number in the US, a toll free 800 (888 or 866) number, or state in the release that the reporter should email you with a convenient date and time and you will place and pay for the call. You could also use a skype phone number (a service for phone calls over the Internet) but that requires the reporter to have a headset and microphone and most may not.

You can put the contact information at the end of the release. If you do, put the statement “Contact Information Below” in place of your name, phone number and email address.

PUNCHY HEADLINE

Try not to have the headline be the same old, same old. “New Book Released by Local Author” for example. Or “New Book Tells Why Your Kids Are Rotten.” This is make it or break it time. The headline is what will entice the reporter or editor to read your release. Use a headline like Five Reasons Kids Are Rotten: And What Parents Can Do About It.

I know there are thousands of press releases that begin “Big Company, Inc. announces innovative new product, new vice president, price cuts, or whatever.” If you were a reporter would that interest you? Would that grab your attention? No. So don’t use it as a headline. Remember your goal: Providing the reporter with information that makes it easy for the reporter to craft a story that will be meaningful to the publication’s readers.

If possible tie your product and your headline to a current news event. If you don’t have any ideas, make a list of your product’s benefits and then cruise newspaper headlines to see how your product fits in with what’s happening in the world.

Headlines are meant for humans not search engine bots. Keywords are wonderful but a string of keywords does not a headline make. If you want your release to show up high in the search engine rankings when searching the keyword string, that’s fine, but use a different headline for the release distributed to humans.

How to write a press release using punchy headlines can unleash the power of publicity for you.

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Scientists often say ‘Publish or Perish’ to insist on publication.

To publish, one has to have research results first.

In order to do research, the knowledge on that particular field is essential.

In one of the fields scientists fix up a project to research upon.

They search the literature to find out what information is already available on that project.

After knowing the various allied works, they give a reason for undertaking their project.

The research project has to be conducted with certain known or unknown methodologies.

Once the results are obtained, they have to be repeated to confirm whether they are artifacts or repeatable results.

If it is a repeatable one, then a paper has to be written according to the format of a particular journal.

There are many guides written to prepare a research paper, which should be read by scientists.

The paper thus prepared has to be sent to the editors of the concerned journal.

The editor checks the paper whether it fits into the scope of his journal or not.

If it does not fit, the n he coolly send it back to the author of the paper saying that the paper is outside the scope of his journal.

Then the author has to choose another journal and alter the format and send.

If it is within the scope of the journal, the editor sends the paper two referees who know something about the line of work mentioned in the paper.

Some journals refer to three referees.

When the editor gets back the comments of the referees, adverse or otherwise, he sends them to the author of the concerned paper.

Thus the procedure prolongs for a full year sometimes.

Nowadays, the internet helps to shorten the time period to publish any paper.

There are scientists who publish profusely, whereas there are some who are shy-publishers.

Publication is the measure of one’s research potential and contribution.

Therefore, there is no excuse to have less number of publications.

International journals review the papers very strictly, whereas the national ones do not pay so much seriousness.

There is the State – level science journals also.

It is very easy to publish in these journals because the referees are very lenient.

Moreover, if the journal is strict in accepting paper, the publication of the journal may not be possible in time.

Such limitation makes the journal to accept as many papers as possible to give life to the journal.

The authors get an advantage, but the credibility of these papers is not recognized by reputed institutions.

Anyway the slogan ‘Publish or Perish’ makes all possible ways to publish as many papers as possible within a short time.

Some of the papers carry more than one author, to give credit to the colleagues or boss of the author.

There are many misdeeds even among the so called scientists who want to publish and perish!

One of my professors, when I was a graduate student, used to say that it is enough to have some good quality papers to tell about your scientific contribution.

Publishing is a must for a scientist, but that does not mean to publish the facts already known.

Invariably most of the papers contain known facts published a decade or two ago.

Such papers are no use to the scientific world.

Instead of quantity (number) quality is essential for publication.

The greed for papers is a disease we find among the present day scientists.

The usefulness of a paper depends on the new findings rather than some already known facts.

Above all, the relevance of the work counts more.

Much has been written by scientists regarding the quality of papers.

Still, most of the young, even old scientists do not follow the those writings.

When this attitude will change?

Scientific ethics have to be followed by every scientist.

There is no point in ignoring the ethics and go as one likes.

Science tries to find truth, nothing but truth.

If we meddle with it, then science loses its charm.

Although perfection is not possible at least nearing perfection is certainly possible.

With this in mind, all scientists should work.

No one should insist on the number of publication for getting a promotion.

We know that every once can make a large number of publication for getting a promotion.

We need to pay attention to the content not the count.

I hope scientists will realize the importance of their publications and try to publish what is worth to publish.

That should be a better scientific ethic.

______________________

September, 2007

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